Friday, June 30, 2006

Jules Rimet would turn in his grave

As that quadrennial feast of soccer known as the World Cup gradually approaches its conclusion, many of the purists lament the excessive commercialisation of the modern tournament. The symptoms of sponsorship and advertising are all around – on TV, in the supermarkets, on the pitch, in the stands. If you’ve been watching the matches you’ll probably be aware that Budweiser is the “official beer” of the World Cup. Something of a contradiction in terms perhaps. England’s sponsors include Carlsberg and McDonalds. Alcohol and junk food – the perfect diet for any aspiring footballer. So maybe there should also be an “official kebab” of the World Cup, an “official back alley smelling of urine” of the World Cup and of course cirrhosis of the liver should be made ”official disease” of the World Cup.

6 comments:

Lorainne said...

Big corporates leech money from any source - the immense popularity of football being ideal fodder. I am on a bit of a socialist rant today - still I wonder who would sponsor the urine smelling back alley?? Any ideas??

Northern Sole said...

Budweiser maybe - but you probably wouldn't notice the difference.

Maybe the World Cup should have its own official casino. It could be called FIFA Las Vegas.

Caroline said...

FIFA Las Vegas.

Tehe! :)

Antonio from Italy said...

One of the official sponsors of Italian football team is a German car brand... VW :-O

Northern Sole said...

Rather ironic Antonio!

I wonder if FIAT sponsors the German team.

Mark said...

Yeah, every ad break featured big U.S. corporations latching on to the World Cup like mad, despite the fact that the general populace of The U.S.A. couldn't give a monkeys about the tournament. Seemed decidedly cynical to me.